Back to the blog

06 August 2026

The future is foldable: the success of the Galaxy Z series in Europe

The smartphone market is undergoing a phase of profound transformation and, as we observe daily here in the laboratory in Piombino, interest in foldable devices is no longer a niche for enthusiasts, but a concrete choice for an increasing number of users. Rece

The future is foldable: the success of the Galaxy Z series in Europe

The future is foldable: the success of the Galaxy Z series in Europe

The smartphone market is undergoing a phase of profound transformation and, as we observe daily here in the laboratory in Piombino, interest in foldable devices is no longer a niche for enthusiasts, but a concrete choice for an increasing number of users. Recent data released by Samsung confirms this trend: the new Galaxy Z series, consisting of Galaxy Z Fold8, Z Fold8 Ultra and Z Flip8, has exceeded pre-order expectations in Europe, marking a growth of over 20% compared to the previous generation.

What really changes with the new Galaxy Z series

The most significant figure concerns the Galaxy Z Fold8, which alone represents almost 40% of total pre-orders. This success indicates that the public is ready for a step change in form factor. It is not just about aesthetics: the new design has been conceived to make the transition between using the external screen and the internal one more fluid and natural. For those who use their smartphone as a work tool or for intensive content consumption, this evolution represents a tangible improvement in the daily user experience.

On the other hand, the Galaxy Z Flip8 continues to focus on versatility, integrating artificial intelligence features in an increasingly deep way. The new FlexWindow promises to manage quick interactions without necessarily having to open the device, a fundamental aspect for those looking for a dynamic and compact smartphone.

The point of view of bisp&d: who is interested in this transition?

As technicians, we often ask ourselves whether innovation is an end in itself or if it brings real value. In the case of the Z series, we see three user profiles that could benefit from this upgrade:

  • The mobile professional: Those who need an extended workspace for multitasking but do not want to give up the portability of a traditional phone will find a solid ally in the Fold8.
  • The content creator: Thanks to the advanced camera system and the upgraded battery, especially in the Ultra version, these devices offer production tools that until recently were unthinkable on a pocket-sized device.
  • The design-conscious user: The Flip8 remains the choice of preference for those looking for an iconic object, capable of adapting to a hectic lifestyle without sacrificing technological power.

What to check before purchasing

Before switching to a foldable device, it is important to make an informed evaluation. Here are some points to reflect on:

  1. Software management: Make sure that the apps you use daily are optimized for the foldable format. Samsung has made giant strides, but the user experience varies based on the software.
  2. Usage habits: Evaluate whether your lifestyle allows you to fully exploit the main display. If you spend most of your time responding to quick messages, a Flip model might be more ergonomic than a Fold.
  3. Protection: Since these are devices with moving mechanical parts, caring for the device is essential. Always consider purchasing adequate protection and check the warranty conditions.

Conclusion

Exceeding pre-order targets in just 11 days demonstrates that foldable technology is now mature and reliable. If you are thinking of changing your smartphone, the new Galaxy Z series represents the state of the art of mobile innovation today. Our advice, as always, is to carefully evaluate your real usage needs: whether it is pure productivity or style and versatility, Samsung's technology today offers concrete and high-performance solutions for every need.

Original source ↗